Pensacola native Jim Roberts brings his diverse media, sports, and news background to ADX Communications.   Roberts’ delivers a unique and controlled blend of morning sports and news, interesting lagniappe,’ and a touch of sports trivia humor to lighten the day for thousands of Pensacola morning listeners!

Active in coordinating sports, concerts and lifestyle events, Roberts’ expertise has produced qualified results for television stations in New Orleans (WNOL-TV) and Denver (KDVR-TV). In New Orleans, Roberts’ achieved the “Best Marketed and Promoted” TV station award for the FOX TV Network’s launch and while in Denver, Roberts’ directed the marketing and promotion effort which attained the highest sign-on/sign-off ratings in the station’s history. In addition, Roberts’ worked closely with the Los Angeles based FOX TV Network’s Publicity Department and on promotional efforts for the Gary Shandling Show and Aaron Spelling Productions in creating a national casting audition for Charlie’s Angels.